India’s biggest online retail firm Flipkart plans to hold its yearly flagship flipkart Big Billion Sale in 20 to 24 September this calendar year, also aims to significantly more than double sales from your five-day celebration in comparison to last calendar year.
During the five-day occurrence, Flipkart is predicted to woo new customers with heavy discounts, no cost EMIs and also other new offers such as debit card EMIs.
Arch rival Amazon India is also expected to hold its fantastic Indian Sale across an identical time in September in what will be the biggest showdown in Indian e commerce, which has effectively changed into a two-horse race in between Flipkart as well as also the American e-commerce giant.
According to some top business executive, Flipkart will aim to improve sales by “2 to 3 times” in contrast to last year’s amounts. Last calendar year, Flipkart experienced generated gross sales of at least Rs3,000 crore (or close to £ 500 million) during the five-day occasion, Mint noted about 8 October 2016.
If Flipkart will not manage to hit on those ambitious aims, or even get close to those numbers, it might place Big Billion Days in an identical league because of an Singles Day sale.
“The Big Billion Days numbers which we are looking for this year–coming on the back of past calendar year which itself turned into a very powerful BBD–we’re talking to a (figure that is) 2x to 3x of that,” said Smrithi Ravichandran, ” a senior director at Flipkart. She, but declined to comment on the specific product sales figures that Flipkart is targeting during Big Billion Days 2017.
“We’re in an industry where the competition is cut throat also it is effectively a fight among two people… we desire to make sure that people widen our gap with our nearest competitor,” Ravichandran added.
Sales during Big Billion Days would mainly be driven by critical categories such as smartphones, huge appliances and also the newly launched furniture business, in addition to fashion in which Flipkart is a market leader, including sales from its Myntra and Jabong units, Ravichandran said.
“We are hiring rapidly on both the customer service front and the supply chain side (for BBD)… a lot of the hiring will not only be for BBD but in addition for a lot of new differentiated offerings that people will start post-BBD.”
Buoyed by its gigantic fundraising in April and July when it collectively raised close to £ 3 billion, Flipkart is nonetheless again expected to wager that the house on Big Billion Days as it looks to widen its lead on Amazon India.
Flipkart, which has been launched 10 years ago from Sachin Bansal and also Binny Bansal (maybe not relevant), has raised roughly $2.8 billion this season in 2 distinct tranches from the likes of SoftBank, China’s ten-cent, Microsoft, and eBay.
Flipkart will head into the Big Billion Days flush with capital and also a war chest of £ 4 billion–a far cry from this past year, as it had been under enormous pressure to pull off a prosperous Big Billion Days in order to raise more capital.
“Our focus this past year is to guarantee a high uniqueness quotient to our own selection over categories. We’re totally well prepared to approach several billion wishes in time through India’s biggest event of this season.